AAA Insight.
Startup Agility.
I help early-stage game studios validate product-market fit without the overhead. Since 2020, I've been in the trenches with startups, combined with a decade of foundational experience at Riot and Blizzard. I help you focus on what actually moves the needle.
AAA experience.
Startup instincts.
Early-Stage DNA
6 years of hands-on experience navigating the chaos of pre-seed and seed-stage studios. I know how to ship with limited runway.
AAA Rigor
I bring the product, marketing, and team frameworks used by the world's biggest hits and right-size them for small, hungry teams.
Product
Identifying the 'fun' and the 'market' before you over-build.
Marketing
Zero-budget growth and community validation strategies.
Strategy
Helping founders say 'No' to the 90% of features that don't matter.
What I can do for you
Flexible engagements — from a single strategic sprint to a long-term embedded partnership. No corporate overhead, just senior expertise applied directly to your challenges.
Brand Strategy
From identity foundations to global brand architectures — I help games companies build brands that resonate deeply with players and stand the test of time.
- Brand identity & positioning
- IP development & world-building
- Creative platform development
- Brand guidelines & governance
Marketing & Go-to-Market
Full-funnel marketing strategy spanning launch campaigns, community-led growth, influencer programs, and performance across all platforms.
- GTM strategy & planning
- Campaign creative direction
- Community & creator programs
- Influencer & esports partnerships
Player Support Strategy
World-class player support transforms frustrated players into advocates. I design support systems that scale, delight, and feed insight back into your product.
- Support org design & scaling
- CSAT, FCR & NPS improvement
- Voice of the player frameworks
- Tooling & ops optimisation
Product Strategy
Bridging the gap between development and publishing — ensuring your product decisions connect with market reality and player expectations.
- Player feedback integration
- Live service strategy
- Feature prioritisation
- Cross-functional alignment
Team Building & Leadership
I help studios build and organise high-performance marketing and brand teams — the people, structure, and culture that sustain long-term success.
- Hiring & team design
- Cross-functional structure
- Leadership coaching
- Process & workflow development
Fractional CMO / VP
Senior marketing leadership without the full-time commitment. I embed as your CMO or VP of Marketing on a fractional basis — driving strategy, leading your team, and representing the function at executive level.
- Executive-level marketing leadership
- Team management & mentorship
- Board & stakeholder reporting
- Flexible retainer engagements
Studio & Publishing Partnerships
From co-publishing deal strategy to regional distribution, I help studios navigate the complex landscape of publishing relationships and partnerships.
- Publisher partner evaluation
- Regional distribution strategy
- Deal structure guidance
- Partner onboarding & management
Not sure what you need? Let's talk — I'll help you figure it out.
20 years at the sharp end
From AAA publishing at Riot and Blizzard to founding my own studio — I've operated across every scale and stage the industry has to offer.
Head of Brand, Marketing & Comms
Omeda Studios · 2024 — Present
Live Service · PC · MOBALeading all aspects of Brand & Marketing as part of the SLT, driving wider product and studio strategy for Predecessor.
- Defined the global brand identity for Predecessor, driving 80% MAU growth and 200% revenue growth in 2025
- Built and mentored a cross-functional team (brand, community, comms, creators)
- Secured strategic co-publishing partners in key territories
- Developed influencer and esports partnerships creating authentic advocacy
Proof is in the numbers
Every engagement I take on is focused on outcomes — not activity. Here's what that looks like in practice.
What I bring to the table
Let's build something
worth playing
Whether you're a startup studio trying to define your first brand identity, or a global publisher looking for a seasoned partner to lead a critical campaign — I'd love to hear what you're building.